Zureyka Hammond
Communications & Marketing Manager
SOCIAL MEDIA MARKETING
Amy DeLouise
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Focused on 2 KPIs on social media channels: increase engagement and audience growth.
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Design custom graphics, produce video reels, curate content, and manage schedules for all personal branding social media channels, which include LinkedIn, Instagram, Facebook, and Twitter.
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Assist in creating content for #GALSNGEAR social channels, such as wrap-up video reels of events and #FemaleFilmmakerFriday videos that highlight women in the media and entertainment industry.
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By increasing video content, using trending audio, and posting frequently each week on the client's social channels for one year, there was an increase in audience growth by 20% on Instagram and 3.2% on the client's professional Facebook Page.
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In one year, engagement rates increased 33.5% on Twitter, 172.5% on Facebook Page, and 20.2% on Instagram. Additionally, there were over 30k video views across the client's social channels in 2022.
Strength in Numbers/Power in Connection
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Focused on 2 KPI metrics on social media channels: increase brand awareness and increase ticket conversions.
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Managed social media presence by custom designing and curating all content, including advertisements, for social channels such as Facebook and Twitter.
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Switching from in-person events to Zoom webinars allowed Strength in Numbers/Power in Connection to reach a global audience with an average of 8 countries attending the live webinars.
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By utilizing Facebook & Instagram advertisements, this non-profit was able to doubled the amount of donors and tripled the amount of tickets sold at their events.
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Expanding promotional efforts beyond Facebook and using Instagram as a platform for promotions, resulted in a 1.62% click through rate (CTR), which is higher than the average CTR on Facebook Ads across all industries.
Wise Hearing
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Focused on 2 KPI metrics on all social media channels: increasing followers and engagement rates.
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Managed monthly social media presence by custom designing and curating all content for social channels such as Facebook, Instagram, and LinkedIn.
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Created monthly educational content as interactive posts, via video and/or carousel photos, to increase engagement with followers on social platforms.
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To improve brand visibility, Instagram and Facebook stories were consistently created and promoted each week.
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Produced monthly video content for client's Instagram account, which increased engagement rate to 37% and had an increased growth rate of 826% in one year. The average engagement rate across all industries is 4.7%.
University of Miami Center for the Humanities
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Focused on 2 KPI metrics on all social media channels: increasing followers and engagement rates.
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Managed social media presence by custom designing and curating all content using Hootsuite for social channels such as Facebook, Twitter, Instagram, and Snapchat.
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Photographed all events for the UM Center for the Humanities, which were then published to Facebook and Instagram.
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Collaborated with departments, vendors, and influencers to increase impressions and engagement rates.
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Recorded audience reactions from public events and edited the videos using Adobe Premiere Pro. These videos were then promoted on social media channels as an after-event recap and archived on the Center's website.
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These marketing strategies resulted in maximizing average engagement of social media campaigns by 124%, page likes by 58%, and in three years increased followers by 46%.
EMAIL MARKETING
Strength in Numbers/Power in Connection
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Used Hubspot as a customer relationship management (CRM) software to organize target audiences and contact groups for e-marketing campaigns as well as coordinated campaign schedules for email automation.
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Custom designed all Strength in Numbers/Power in Connection's email marketing campaigns to be visually appealing to target audiences, which resulted in the average open rate of emails to 26.69% and an average CTR of 14.56%. These metrics are a higher success rate than the average results across all industries.
University of Miami Center for the Humanities
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Designed all email marketing using HTML and Adobe Creative Cloud software such as Adobe Photoshop, Illustrator, and Dreamweaver.
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Performed A/B testing for various email marketing campaigns to determine which email presentation worked effectively.
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Used CVENT as a customer relationship management (CRM) software to organize target audiences and contact groups for e-marketing campaigns as well as coordinated campaign schedules for email automation.
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By custom designing all of the UM Center for the Humanities' email marketing campaigns to be visually appealing to target audiences, this has resulted in the average open rate of emails to 25% and an average CTR of 4.6%. These metrics are a higher success rate than the average results across all industries.